At home over lunch, I saw on CNN that the grandmother of soap operas, “The Guiding Light,” will air its final program on September 18, 2009. After 72 years it is being canceled. This soap opera started on radio in 1937 and jumped to TV in 1952, according to the article I read (http://www.latimes.com/entertainment/la-et-guiding-light2-2009apr02,0,9413.story).

Here’s the spooky part: the viewing audience has shrunk from almost 5 million viewers ten years ago to 2.17 million viewers now. The median age of the regular viewers – 56.5 years.

It sounds eerily familiar to another great institution I know.

Kinda’ Spooky

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